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Out-of-Home, Fueled by Digital, to Weather Recession Well

Though the outdoor industry has not been immune to the pressures facing other advertising sectors, and though total ad revenue may be down in 2009, digital components - led by cinema advertising, in-store networks and digital billboards - will help keep loss to a minimum

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‘New York Times’ Sells Front Page Ads

The New York Times has begun selling color ads on its front page. The first, which appeared today (Monday), was a two-and-a-half inch high ad for CBS running across the bottom of the front page.

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For Auto Industry, 2009 Holds Even Tighter Ad Budgets

Automakers are expected to continue to tighten ad budgets in 2009, with the biggest expenditures earmarked for new model launches. More spending will go toward online marketing, with fewer dollars going to magazines, newspapers and television, experts say.

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User-Generated Magazine Publisher 8020 Media Shuts Doors

8020 Media, publisher of user-generated magazines, is folding. The company publishes JPG, a magazine with a circulation of 50,000, filled with content almost entirely from readers, who submit reviews and photos to the magazine’s website.

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